A Pre-Incarnation Reflection

Brian Sooy • December 11, 2022

The mystery of Christmas is God with us and God like us.

Christmas always feels like a train approaching fast and flies by before we know it.

So before the time flies and you're wondering where Christmas went, slow down and read the incarnation story as told in Isaiah 49.

Here's the pre-incarnate Jesus, prophesied by Isaiah:

‘“Listen to me, you islands.

Pay attention, you people far away.

Before I was born, the LORD chose me.

While I was in my mother's womb, he recorded my name.

He made my tongue like a sharp sword

and hid me in the palm of his hand.

He made me like a sharpened arrow

and hid me in his quiver.’


Isaiah reveals God’s purpose for Jesus' ministry to Israel:

‘He said to me,

“You are my servant Israel.

I will display my glory through you.”

But I said,

“I have worked hard for nothing.

I have used my strength, but I didn't accomplish anything.

Yet, certainly my case is in the LORD’s hands,

and my reward is with my God.”

The LORD formed me in the womb to be his servant

in order to bring Jacob back to him and gather Israel to him.

(The LORD honors me,

and my God has become my strength.)’


Then it gets good. Really good.

Isaiah continues the Christmas story (this is where it gets better and holds promise for all people!)

Now, the Lord says,

‘“You are not just my servant who restores the tribes of Jacob and brings back those in Israel whom I have preserved.

I have also made you a light for the nations
so that you would save people all over the world.”

Isaiah 49:5-6 (GOD'S WORD Translation)


God tells Jesus, "You are not just my servant. You are more. You are a light and the salvation for everybody."

Our Jesus, our Savior, is always more than who we think he is.



Photo of The Pietà, Rome, Italy ©Brian Sooy

A computer chip with the word artificial intelligence on it
By Jenzabar Intelligence April 9, 2025
It’s not about choosing between automation and AI—it’s about integrating both to create a cohesive, agile system that supports the institution’s long-term goals.
Claims related to sexual misconduct carry a high cost on many fronts.
By Kevin Beer, President, Wright Specialty Insurance March 10, 2025
Sexual misconduct is among the most serious campus issues. Policy development, training, investigation, and enforcement are key to mitigating this risk.
A close up of a 100 dollar bill on an orange background.
By Chuck Ambrose, Senior Education Consultant, Husch Blackwell Consulting February 11, 2025
Managing your critical processes with data-informed decisions requires internal competencies and capacity—keys to a sustainable future.
Two women are next to each other on campus looking at planning documents.
By Rachel Pauletti, Director, Forvis Mazars January 9, 2025
The Strategic Academic Planning process should be cyclical, regular, championed by leadership, and include members of your faculty, staff, and alumni.
A thermometer is sitting in the snow and the temperature is below zero degrees fahrenheit.
By Kevin Beer, President, Wright Specialty Insurance December 10, 2024
Weather patterns have been changing in recent years, leading to unexpected and sometimes costly damage to facilities across the country.
A man and a woman are looking at a graph on a piece of paper.
By Dan Campbell, Partner & Higher Education Services Director, CapinCrouse October 9, 2024
The updated regulations include expanded related party disclosure requirements that extend beyond what is required under U.S. GAAP.
A black and white photo of a rope in the middle of the ocean.
By Brian Sooy October 7, 2024
Like a triple-braided rope, personal and business relationships woven with trust, generosity, and reciprocity are not easily broken.
A close up of a pen signing a document
By Kevin Beer, President, Wright Specialty Insurance September 16, 2024
The use of school facilities is a great way to maintain good relations with your surrounding community. If managed properly, everyone wins.
A man in a suit and tie is standing in an alleyway.
By Keller & Owens, LLC August 13, 2024
If someone asks what your most valuable asset is, your answer might be your house, vehicle, or investment portfolio. But there’s another answer to this question.
A large campus building with a clock tower.
By Dr. Kyle Brantley, Senior VP for Strategic Marketing & Communications, Clark Higher Ed July 15, 2024
Financial aid—and the family’s understanding of it—can make or break a student’s chances of attending your college.
More Posts